Digital platform Strava has added to its real-world clothing line by teaming up with Australian designer Black Sheep to produce a camouflage number that far from blends in.

Credit: Strava
Premium members of Strava have an exclusive window to buy one of the 500 Strava X Black Sheep kitsuntil 10 am PST on Wednesday September 30 after which it will be on general sale. It costs $290.

According to Black Sheep the design plays to the values held by both companies: "The camouflaged Strava x Black Sheep kit is a tribute to the endless love we both share to not just cycling, but also the outdoors. We both share an obsession with developing premium products. However, we ultimately just love to escape, getting lost into the unknown that cycling allows us and that camouflage signifies."

Credit: Black Sheep Cycling
The jerseys are "snug, tight, the proest of pro". The base fabric for the kit is light asteroid Italian performance fabric. A high-density foam pad promises comfort on long rides and there is added perineum support for those riders spending time down in the drops. Construction features flat lock stitching, laser cut paneling, a full-length zipper and silicone grippers.

Openly elitist, Black Sheep are proud to announce that they are not about pleasing the masses and are "about looking after the people who live and breathe our sport. People like you."

Based on Australia's Gold Coast, Black Sheep specializes in limited runs and all 15 full kit limited edition designs (USD$275) on its website are listed as sold out.

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Black Sheep lists three dealers in the US: Giant Santa Monica; Cycle De Pro in Sierra Madre, CA, and The Velo - Bike Shop & Café in Phoenix.

Credit: Strava

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