In a first for a mass cycling event in America, live video coverage of the Gran Fondo Hincapie on October 24 will be available as it happens on the event's website and shown on a big screen at the start/finish line.
He stresses that the cameras will be capturing action from all sections of the course and not just covering the battle at the front.
"A lot of people will immediately default to thinking that only the fast riders will be televised but the coverage will not really be about the racing aspect of the ride," said Rich Hincapie. "The production crew has been briefed on covering the experience of the event, the beauty of the area, and as many of the riders as possible."
Live transmission is a completely different level of challenge and traditionally hugely expensive.
Earlier this year, broadcasters of the Spring Classics were roundly criticized for only showing the final moments of the women's races that precede the men along the same course. The defense given was that the cost of aerial support for live pictures from two races simultaneously was prohibitive.
A pro race will use fixed, motorcycle and helicopter cameras with other helicopters or aircraft (or some combination) beaming the signals to trucks which relay it to the broadcaster's outside broadcast truck where the streams are put together to tell the story of the event.
The Gran Fondo route is 80 miles with 5,846 feet of climbing and follows one of George Hincapies's favorite training rides for the Tour de France, with three major climbs including the infamous Skyuka Mountain KOM, switchbacks on Green River Cove and a challenging descent down Howard's Gap.
Rich Hincapie is predicting over 2,000 riders this year, up 66% from 1,300 in 2014. Online registration is open until October 10 or you can sign up in person on the 23rd and 24th.
"We've created an overall experience that will be like riding in a Grand Tour or one-day classic pro-race for everyone," said George Hincapie, the event's co-founder and a 17-time Tour de France competitor. "Riding alongside pros, moto-mounted cameras capturing the action, Lexus support cars and police escorts, timed segments and a Lexus King of the Mountain competition; it's as close as you can get to the real thing."
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